“We wanted, essentially, a “plus” version of Apple’s Weather app, with Apple’s aesthetic style and minimal presentation but with slightly more information available whenever it’s relevant. For instance, a radar map is nice, but only when precipitation is imminent. Approximate chance-of-rain estimates are helpful when they’re non-zero, but they don’t need to be precise (especially since they’re predictions that often end up being wrong) — a graphic would do instead of a percentage. It’s relevant whether the precipitation is expected early or late in the day, but we don’t need hourly forecasts (since, again, they’re often wrong). I’d like to know if it’s going to be noticeably humid or dry, but only if that humidity level is unusual for the season and region. I care if it’s windy, but I don’t care which direction it’s coming from or how fast it’s blowing. And, since I’m not an airplane pilot, I only care about fog and low visibility if it’s going to be noticeable when driving a car.”
Great post by Marco, well worth the read. I totally agree with him and wish he would tackle this problem.